LinkedIn profile of Simona Bubánová Simona Bubánová

A marketing and political communications expert whose work focuses on how leaders, brands and countries communicate with the public. In the 1990s, she was a close collaborator of Václav Havel, with whom she discussed his speeches, as she has described in her own words.

Her agency, Creative Department, developed the Good Idea Slovakia brand concept, which aimed to present Slovakia through its ingenuity, creativity and ambitious ideas. The project won a Golden Nail Award (Zlatý klinec) and was also shortlisted for the National Prize for Communication Design. In the following years, Slovakia rose significantly in the FutureBrand Country Index, which compares how people perceive countries across a range of dimensions, from quality of life and culture to products and services.

She believes that anyone who feels a connection to their country contributes more to it than someone who claims to have nothing in common with it and is unwilling to stand up for it.